“At 19, I launched a leather brand and quickly discovered my strength in digital marketing. This passion led me to establish Frontpage Digital, a digital marketing agency, as a Minimum Viable Product (MVP) during the pandemic. Over time, Frontpage Digital successfully managed campaigns for clients ranging, from startups to brands turning over £1 million per week. I often received equity offers to reward my efforts, which exposed a deeper issue in the marketing industry—the misalignment between agency performance and client success.

Realising that accepting equity would not effectively incentivise my entire team, I envisioned a model where both clients and our team benefit. This inspired the creation of GoGorilla, a marketing-fintech company based on the fundamentals of the tried-and-tested Frontpage Digital product. To create GoGorilla, I capped the number of clients at Frontpage Digital and invested over 100,000 hours on research and development to address this core challenge, and build scalable, automated systems and processes.”