add-on
DISCOVER OUR SUPPLEMENTARY SUCCESS BONUS
Our optional Supplementary Success Bonus allows you to link specific objectives with our team's financial incentives, inspired by widely used performance-based fee structures in private equity partnerships. This means we stay laser-focused on the metrics that matter most. Our fintech automatically rewards our team for achieving your quarterly goals or penalises for underperformance, so it is in our best interest to deliver.
To qualify for this add-on, you must meet the following criteria:
Signed up for at least two SMB services or any Enterprise service
Have been using our service for at least 3 months
How IT works
Set us specific performance goals. Only pay more when we crush them.
Objectives and key results (OKRs) is a powerful goal-setting framework used to execute and track goals that guide your company’s growth over a fixed period. We use OKRs to quantify your specific goals and drive progress on the work that directly impacts your success. Here’s how it works:
01
Set us quarterly performance goals
02
Monitor our progress
Once the goals are set, we integrate a live dashboard to your client portal, which allows you to track key metrics and visualise our progress in real time.
03
Supplementary Success Assessment
Our partnership technology automatically detects whether or not a goal has been completed based on real-time data. Depending on the outcome, one of the following predefined scenarios will automatically apply:
Supplementary Success Bonus: Upon goal completion, we apply a supplementary success premium, ranging from 15-25%, to your total quarterly management premium. Our fintech automatically distributes the proceeds to our team members, with the allocation determined by who added the most value, as measured by our Client-Success Matrix and People-Success Matrix.
THE POWER OF OKRs IN NUMBERS
KPIs drive success.
OKRs supercharge it.
5-10x
Faster change
implementation
1,000+
Studies shown that
OKRs contribute to
increased performance
2.5x
Higher goal
achievement rate
4x
More likely to
outperform competitors
SAMPLE OBJECTIVES AND KEY RESULTS (OKRs)
You set the goals. We’ll handle the rest.
Our Supplementary Success Bonus add-on ensures we are fully accountable for your company's growth as we work together to execute your specific goals. This section lists some practical examples of OKRs for each core service we offer using sample data:
PAID ADVERTISING examples
OKRs drive us to innovate faster, so you grow sooner.
Example quarterly goals:
Reduce average cost per result from £32 to £25 within Meta Ads Manager
Achieve 5x return on ad spend (ROAS) on Google Ads
Achieve a 4% click-through rate (CTR) on all Meta ads
Achieve an average hook rate of 3% within Meta Ads Manager
SOCIAL MEDIA MANAGEMENT examples
Tell us your specific community-building goals. We'll take care of the rest.
Unlock rapid community growth and elevate every aspect of your social media by setting specific, measurable goals.
Example quarterly goals:
Increase average Instagram post engagement rate by 15%
Boost TikTok follower count by 2,000
Increase Pinterest link clicks to over 2,500
Increase Instagram bio link clicks by 20%
EMAIL MARKETING examples
Get the edge you need to maximise returns with OKRs.
Boost customer rentention and maximise lifetime value through focused goal setting. We’ll go above and beyond to deliver.
Example quarterly goals:
Generate 20% conversion rates on all emails
Increase average order value from email campaigns by 3%
Reduce customer unsubscribe rate by 2%
Automated Team Profit Sharing
Our technology combines your scoring and internal data to determine each team member's quarterly bonus. Please note that this profit share only comes from your management fee, and we never take a cut of your revenue. We reward you with credits every time you score a team member.
Automated Growth Share Scheme
If you are a well-funded company planning an exit or IPO, you can get lower management fees by incentivising us with growth shares. These shares let you give us a stake in your business only when we hit specific performance milestones, which protect your existing shareholders from dilution. Our fintech automatically distributes the shareholder proceeds to team members based on who added the most value.
