add-on
DISCOVER OUR SUPPLEMENTARY SUCCESS BONUS
Our optional Supplementary Success Bonus allows you to link specific quarterly goals with our team's financial incentives. If we deliver beyond your expectations, a small premium is added to your fee. If we don’t, you get a discount on our services automatically, so we only succeed when you do. This keeps us pushing boundaries toward the outcomes that matter most to your business.
To qualify for this add-on, you must meet the following criteria:
You must have signed up for at least two SMB services or any Enterprise service.
You must have been using our service for at least six months.
How IT works
Set us specific performance goals. Only pay more when we crush them.
Objectives and Key Results (OKRs) provide a measurable framework for aligning precision, accountability, and success. Our Supplementary Success Bonus add-on builds on that principle by tying our financial incentives to your quarterly targets, creating a shared-risk, shared-success model that reinforces consistent, high-performance execution. Here’s how it works:
01
Set us quarterly performance goals
02
Our FinTech monitors real-time performance data
Once the goals are set, our FinTech generates a live dashboard which gives you continuous updates on key metrics and campaign insights as we work toward your objectives.
03
Algorithmic allocation assessment
At the end of each quarter, our proprietary algorithmic engine pulls and analyses real-time key performance metrics to verify whether goals have been met. This process ensures a fair, data-driven assessment, leading to one of two predefined scenarios:
Shared-Success Bonus: Upon goal completion, a success premium of 15–25% is applied to your quarterly management fee. Our FinTech algorithmically distributes the proceeds to our team members without unconscious bias based on who added the most value, as measured by our Client-Success Matrix and People-Success Matrix.
THE POWER OF OKRs IN NUMBERS
KPIs drive success.
OKRs supercharge it.
5-10x
Faster change
implementation
1,000+
Studies shown that
OKRs contribute to
increased performance
2.5x
Higher goal
achievement rate
4x
More likely to
outperform competitors
SAMPLE OBJECTIVES AND KEY RESULTS (OKRs)
Setting the right goals is the first step to measurable success.
Our Supplementary Success Bonus add-on ensures we are fully accountable for your company's growth and operate at peak performance by linking our financial upside to your key objectives. This section lists some practical examples of OKRs across performance marketing services and custom business performance metrics using sample data:
PAID ADVERTISING examples
OKRs drive us to innovate faster, so you grow sooner.
We believe every ad strategy should deliver swift, meaningful progress. By rooting our actions in measurable quarterly goals, we help you see faster outcomes that keep your business on track for its next big leap. Here are examples of OKRs we can set:
Objective
Maximise ad performance and profitability across paid media channels.
Key Results
Achieve a 4% average hook rate across top-performing Meta and YouTube ad campaigns.
Improve return on ad spend (ROAS) from 4.5x to 6x across Meta, Google, and LinkedIn Ads whilst maintaining spend efficiency.
Increase conversion rates on Meta Ads from 3% to 4.5% through improved audience targeting and creative iteration.
SOCIAL MEDIA MANAGEMENT examples
Tell us your specific community-building goals. We'll get you there fast.
We take the guesswork out of social media growth by setting data-driven OKRs that keep engagement high and your audience growing faster. With clear targets, every strategy moves you toward stronger relationships, higher engagement, and measurable success. Here are examples of OKRs we can set:
Objective
Drive meaningful social engagement and direct high-intent traffic for revenue opportunities.
Key Results
Increase average post engagement rate from 4% to 6% on Instagram.
Improve TikTok bio link clicks by 20% through better funnel alignment.
Improve community engagement by 15% in branded Facebook Groups.
EMAIL MARKETING examples
We transform your email pipeline into a revenue engine with OKRs.
We work with you to set quarterly goals that increase conversions, boost brand loyalty, and keep customers spending longer. By tying each metric to real business outcomes, we help you realise higher returns in less time. Here are examples of OKRs we can set:
Objective
Increase email-driven revenue growth and customer lifetime value.
Key Results
Increase email conversion rate from 2.5% to 4% across all campaigns.
Increase average order value (AOV) from £45 to £55 by curating higher-value product recommendations.
Improve repeat purchase rate from 10% to 14% with optimised re-engagement campaigns.
Combined metric examples
High-growth execution starts with precise goal setting.
Scalability and profitability must go hand in hand. Our OKRs ensure marketing is tracked, optimised, and aligned with business-critical outcomes. Here are examples of OKRs that cover multiple services:
Objective
Increase customer lifetime value (CLV) whilst maintaining retention.
Key Results
Increase CLV by 20% through upsell and cross-sell email campaigns.
Improve repeat purchase rate by 15% by optimising lifecycle marketing.
Reduce churn risk by 8% through targeted retention marketing and engagement strategies.
DISCOVER MORE INCENTIVES BUILT TO ELEVATE PERFORMANCE
Explore other ways to
incentivise outstanding performance.
Our incentive models are designed to align your goals with our team’s performance. Here are a few additional options to inspire even greater results:
Our FinTech combines your scoring and our internal data to algorithmically determine each team member's quarterly bonus. Our profit share only comes from your management fee, and we never take a cut of your revenue. Earn credits every time you score our team.
Performance Recognition Tips
Send a direct tip to a high performer or the entire team. Our FinTech uses real-time performance data to algorithmically distribute funds fairly. GoGorilla takes no cut, and the amount is entirely up to you.
GoGorilla earns a small equity in your company once we hit mutually agreed milestones. In return, you pay reduced fees and gain priority access to higher-ranked experts. Our FinTech distributes the proceeds to our team based on who added the most value.